Business Model of Bollywood

 The business model of Bollywood is an interesting one to consider. It is a highly profitable industry that has managed to remain a strong presence in the entertainment world for decades. The model is complex and involves many aspects, such as the production of films, distribution, marketing, and exhibition of films.

The production of Bollywood films is mainly done through production houses. These production houses are responsible for the script writing, directing, casting, and other aspects of the production process. They are also responsible for the funding of the film, which is usually done through private investors or through corporate sponsorships. When it comes to distribution, Bollywood films are usually released in theatres across the country. The distribution is usually done through multiple channels, such as digital platforms, TV, and satellite. Additionally, the films are also released overseas, which further increases their reach. When it comes to marketing, Bollywood films rely heavily on celebrity endorsements and other promotional activities. This is done both on the ground and through digital platforms, such as social media. Additionally, the films are advertised in newspapers and other media channels. Finally, when it comes to exhibition, Bollywood films are shown in theatres throughout the country. This helps to increase the reach of the film and helps to maximize the profits. Additionally, there are also multiple websites and mobile applications that allow people to watch Bollywood films at home. This further increases the reach of the film and helps to increase the profits. Overall, the business model of Bollywood is a complex one, but it has proven to be successful and profitable. Through the production, distribution, marketing, and exhibition of Bollywood films, the industry has managed to remain a strong presence in the entertainment world for decades.