Business Model of T20 World Cup

 


The T20 World Cup is the world's premier T20 cricket tournament and is one of the most exciting events in the cricket calendar. The tournament is organized by the International Cricket Council (ICC) and features the best teams from around the world competing for the title. The tournament has been held since 2007 and it has grown in popularity over the years with the most recent edition in 2020 being the most successful to date.

The business model of the T20 World Cup is based on the monetization of the event through sponsorship, broadcast rights and merchandise. The ICC sells the broadcast rights for each T20 World Cup to major networks around the world. These rights are typically sold for a large sum of money, and the revenue generated is used to fund the tournament and ensure that it is successful. The ICC also sells sponsorship rights to companies that wish to be associated with the tournament. These companies often provide financial support to the tournament, and in return receive marketing and promotional opportunities. This allows them to increase their brand visibility and grow their customer base. Finally, the ICC sells merchandise related to the tournament, such as shirts, caps, posters, and other items. This provides additional revenue for the ICC, and helps to promote the tournament to the wider public. The success of the T20 World Cup depends on the revenue generated by these three sources. Without the revenue, the tournament would not be able to go ahead, and the excitement and entertainment that it provides would be lost. The ICC has done an excellent job in monetizing the event and ensuring its success.

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